Strategic Account Intelligence
Timely and actionable account intelligence
for your sales and marketing teams
Enable your teams to have better interactions and relationships with their prospects
Sales
Salespeople spend a lot of time on
administrative tasks. Give your salespeople
the tools to manage their time more wisely
and weave business strategies and industry
trends into prospecting conversations.


Marketing
For marketing teams that are already quite
busy, it requires a lot of resources to
research what connects with accounts,
industries, and stakeholder groups and
tailor marketing campaigns.

Create a better connection with your potential customers by having impactful and differentiated communication with them
The process of creating a custom account profile is labor-intensive and requires the skills of an expert who knows where to look for and how to interpret and package pertinent data and information.
Our team will work with your sales and marketing teams to improve your account-based marketing (ABM) communications, which is crucial for attracting the attention of your most valuable accounts.
Comprehensive Scope of Coverage
Our account intelligence solution is designed to make busy marketers and sales professionals more strategic.
Study your customer’s business and craft customized pitches
- Strategies: technology focus, expansion, digital initiatives, alliances, and others.
- Negative news: cost cutting, lay-offs, supply chain issues, losses, etc.
- Global footprint: new office/plant openings or closures, workforce, job postings, etc.
Understand the person you are trying to speak to or connect with
- Past experience and current roles & responsibilities
- Public persona & viewpoints: keynote speeches, publications, articles, interviews, webinars, conferences, etc.
- Personal interests, hobbies, social media activity overview
Study the developments in your customers’ industry
- Headwinds and tailwinds
- Technology trends
- Industry issues and challenges
- Political & regulatory trends
- Competitor movements
Gain a thorough understanding of your prospective clients and identify any problems that your product or service could potentially solve.
Design strategic account plans
Penetrate new accounts
Spot upsell and cross-sell opportunities in current accounts
Explore our ready-to-go account profiles!
Have better interactions
Differentiate
yourself
Establish better relationships
Have better interactions
Differentiate
yourself
Establish better relationships
How it works ?
Utilize our resources and tools to create a program for account intelligence that is unique to you.
Our engagement set-up framework consists of four easy steps:
1
Knowledge Share
Send us a list of account of customer companies you are targeting.
2
Defining Objectives
Select the parameters and criteria from our list that are of value or add some of your own.
3
Choosing Layout
Select the finest
template for your
needs from our library,
or send us one of your
own to work with.
4
Setting the “Rules”
Discuss and agree on
research submission
time and dates as per
your requirements.